3 WAYS BRAND VALUE SUCCESS
But why are brand values, something that may seem so insignificant, so crucial to your brand's success?
When you uphold brand values, it allows you to make an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty and familiarity.
And if potential customers identify with your brand values, they will be more likely to choose you over the competition because their connection to your brand is deeper than just a desire for your products and/or services.
If you don't have a solid set of values and just kind of wing it, the process of building an emotional connection and the trust, loyalty and familiarity that comes with it will be much more difficult. if not impossible.
At the same time, it will also make it much harder to maintain any kind of consistency in your branding and marketing, making your business less recognizable and coming off as less credible because it can look like you're not really sure. what your brand stands for.
Now that you're reading this article, I think it's safe to assume that you already know what brand values are, and you've probably already created one or are in the process of creating one.
That being said, I'm not going to bother defining brand values or explaining how to arrive at them in this article.
For those of you who haven't defined your brand values or don't even know what brand values are, you should start by reading our previous article that explains why creating brand values is vital to the success of your business.
It tells you everything you need to know about what brand values are, why they're so important, and how to start creating your own brand values.
But if you've already defined your brand values or are in the process of creating them, then you'll want to keep reading.
Since in this article I will be discussing the next essential step of promoting brand values in your marketing, I will explain how to do it and offer some examples of how we have done it for our clients so that you can get a better idea of what it entails.
How to Promote Brand Values in Your Marketing So you've finally figured out exactly what your brand stands for, turned it into a solid set of values, and are ready to communicate them to the world.
Or maybe you're in the process of defining those values and wondering what to do with all those lofty ideals in the end.
Either way, at this point you need to know how to really communicate these values to your audience and the world at large by putting them into your marketing.
In my opinion, there's no better way to explain things than with an example, so below I've detailed a few tactics we've used to help our clients promote brand values in their marketing so you can better understand how to do it.
READ: Why brand consistency (or lack thereof) can make or break your business
When you present your brand to the world, you need to make sure that you maintain consistency.
Without this consistency, you could confuse your customers, make you less recognizable, and erode any familiarity and trust people already have with your brand.
So if you're working on your brand and want to learn more about how to make it consistent, then you'll want to read this article.
He explains what brand consistency is, why consistent branding is so important, how you can maintain consistency in your branding, and highlights some of the most epic fails of inconsistent branding.
Continue reading here.
Blogging One of the best ways to promote brand values in your marketing is blogging.
There are several ways to do this, some more effective than others.
You can be completely direct and actually blog about your brand values and why they are important to you, or be more subtle about making your values public through the voice you use when you write, what information you choose to offer, how you provide that information and what you have to say about topics that are relevant to what you do.
We usually take the latter approach instead of beating the reader over the head with a bunch of virtue signaling.
Sure, she could try to downplay these things, or even not talk about them at all, but at the end of the day, that would erode Dr.'s credibility. Dheshnia as it is not in line with her brand values.
So if you want to use blogs to promote brand values, you should follow the example of Dr. Dheshnie and ensure that your blog content always matches your brand values.
Website In today's world, the most important marketing tool you'll ever have is your website, and it also offers some of the best ways to promote your brand values.
A website will act as your brand's main point of contact, helping you generate qualified leads, grow your customer base and present your brand to the world in a way that shows its values in the best possible light and ensures that you make a good first impression when people find you online.
Any website worth its salt should do a great job of promoting brand values, but if I had to think of a client's website that is most relevant to this, it would have to be Rose Marie Swanson's website.
Rose Marie is what is known as a spiritual coach, meaning she helps people overcome issues in their spiritual lives, much like a clinical counselor would help a client with their mental health.